0hr 31m

August 17, 2026

How Small Businesses Can WIN at Social Media With Affordability

On this episode of Business on the Run, Mark Andersen sits down with Kristy Nair of I Am Lotus Consulting to talk about small business marketing, social media, networking, entrepreneurship, and the challenges of running a business by yourself.

Kristy shares her journey from earning a degree in criminal justice to building a business focused on helping small businesses with social media, websites, graphic design, advertising, content creation and more. She also explains why she believes small businesses need to show up consistently online, why engagement matters, how she uses Meta Business Suite and analytics, and why businesses shouldn't be afraid to personalize their marketing.

Connect with Kristy Nair 🔽🔽🔽

Facebook: @iamlotusconsulting

Instagram: @iamlotusconsulting

LinkedIn: @kristy-n

Website: iamlotusconsulting.com

Contact Kristy: 585-808-9500

Connect with Mark Andersen 🔽🔽🔽

Facebook: @KnowYourNumbersPLLC

Instagram: @KnowYourNumbersPLLC

TikTok: @chasingprofitandpups

LinkedIn: @know-your-numbers

🎧 Don’t forget to like, comment, and subscribe for more insights on running a smarter business!

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Business on the Run brings real conversations with small business owners and the people who support them. No fluff—just practical insights to help you make better decisions and move your business forward.

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